As a Young Living Brand Partner, you likely spend a lot of time sharing the benefits of essential oils, educating others about wellness, and nurturing relationships. But have you ever considered how public relations (PR) can create a lot more buz and business?
Many people think PR is just for big companies or traditional businesses, but in reality, it’s a powerful tool for network marketers too. PR is all about building credibility, trust, and visibility—three factors that are crucial to growing your Young Living business. By incorporating some simple PR strategies, you can expand your reach, position yourself as a wellness expert, and connect with a larger audience.
Why PR is Important for Young Living Brand Partners
Public relations is essentially about managing your reputation and building relationships with the media and influencers who can help share your story. For Young Living Brand Partners, PR can be a way to differentiate yourself from other distributors, especially since you’re selling products that others are also offering.
When you use PR to build your personal brand, you position yourself as a trusted expert in essential oils and wellness. This helps you stand out in a crowded market and makes it easier for customers to choose you as their go-to person for Young Living products. Plus, PR can lead to media coverage, which not only elevates your credibility but can also lead to more customers and team members joining your business.
The CPR Method: A Simple PR Pitching Framework
One effective way to approach PR is through the CPR Method, developed by PR expert Gloria Chou. This simple framework can help you craft compelling pitches, whether you're reaching out to a local newspaper, wellness blog, or even pitching to a podcast. Here's how it works:
- Capture: Start your pitch with a hook that grabs attention. For example, instead of saying, "I'm a Young Living distributor," you could say, "How essential oils can naturally support a family’s immune system this winter." This grabs attention and highlights something valuable to the audience.
- Point of View: Share your unique perspective. What sets your approach to wellness apart? Maybe you have personal success stories with the products or have helped others with specific health challenges. Your point of view is what makes your pitch stand out from the rest.
- Relevance: Make your pitch timely and relevant. For example, if there’s a lot of talk about natural wellness during cold and flu season, your pitch on using essential oils to support the immune system is timely and helpful. This increases the chances of your story being picked up by the media.
Using the CPR method, you can easily craft pitches that get noticed and help spread the word about your Young Living business.
How PR Can Elevate Your Network Marketing Business
You might be wondering, "Is PR really necessary in network marketing?" The answer is yes! Unlike traditional advertising or social media posts, PR focuses on getting others to share your story, which can bring new credibility and trust to your business. When a wellness blog, podcast, or local news outlet shares your story, it lends authority to your message and builds trust with a wider audience.
For example, imagine pitching a story to a local magazine about “5 Ways to Use Essential Oils for Stress Relief During the Holidays.” Not only would you be helping people discover practical tips for their wellness, but you’d also be subtly showcasing yourself as a wellness expert who offers essential oils. That kind of media coverage can draw in people who are curious about essential oils but haven’t yet taken the leap into purchasing them.
By positioning yourself in the media as an expert, you create more touch points for people to find you, learn about your products, and eventually become customers or team members.
PR Isn’t Just for the Experts—You Can Do It Too!
If PR seems intimidating, don’t worry—it’s a skill that anyone can learn, even if you’re new to pitching. Start small by reaching out to local media outlets, wellness bloggers, or podcasts that align with your message. The key is to craft pitches that are authentic and relevant to their audience.
In network marketing, your personal story is incredibly powerful. Use that to your advantage in PR. Share why you got started with Young Living, how essential oils have transformed your life, or how you’ve helped others on their wellness journey. These personal stories are what media outlets are looking for—they want stories that resonate with their readers or listeners.
Krissy Chin recently had April Adams Pertuis on the podcast and she shared so much great insight on "How to Leverage Storytelling to Build Your Business". CLICK HERE to check out that episode... then go register for our free Access the Experts training with April where she will dig even deeper into this topic!
Tools to Streamline Your PR Efforts
Here are a few tools that can help you get started with PR for your Young Living business:
- Email Tracking Tools: Use tools like Mailtrack to see if your emails are being opened. This can help you know when to follow up on a pitch.
- Social Media: Platforms like Instagram or LinkedIn are great for connecting with journalists, bloggers, or podcasters. Engage with their content before pitching to build a relationship.
- Media Databases: Services like Muck Rack can help you find the right media contacts to send your pitches to.
The Importance of Following Up
One of the most important parts of PR is following up. Journalists and bloggers receive dozens (if not hundreds) of emails daily, so your pitch might get overlooked. A friendly, polite follow-up can often make the difference between getting your story noticed or not. Remember, persistence pays off!
How Your Website Can Support Your PR Strategy
Once you start sending out pitches, it’s important to have a professional online presence to back it up. Journalists, bloggers, and potential customers will often visit your website to learn more about you. Make sure your site is polished, informative, and easy to navigate.
As a Young Living Brand Partner, your website should clearly share who you support and how essential oils can support a healthy lifestyle. Highlight customer testimonials and success stories, and make it easy for visitors to contact you or make a purchase.
Claire VanBemmelen, Co-Founder of GROworkspace and K+C creative wrote a blog post that covers the "Top 10 Must-Have Website Features for Online Business Owners" and this is a must-read!
Final Thoughts: Taking Control of Your PR
Public relations isn’t just for large companies—it’s a powerful tool for growing your Young Living business. With the right strategies, you can boost your visibility, attract new customers, and position yourself as a leader in the wellness space. By mastering PR and consistently telling your story, you’ll expand your reach and make a greater impact.
Krissy recently interviewed Gloria Chou on the podcast where she talked more in-depth about her proven PR strategy. You can read more and listen to (or watch) that full episode HERE.
Remember, PR is about sharing your passion for wellness and helping others discover the benefits of essential oils. Start small, stay authentic, and watch as your business grows.
Get our FREE Marketing Tool Here
Learn more about our Master Your Marketing Program here
Do you have a website? Take this quiz to see how well your website is serving you
Need help with copywriting or design? Inquire here
Get marketing tips to help grow your business sent right to your inbox each Monday