Looking for a new way to expand your online marketing efforts? Have you considered utilizing Pinterest as a tool to grow your business? If not, you may be missing out on a huge opportunity to reach potential customers, attract team members, and build your brand.
First things first, what is Pinterest? Pinterest is much more of a visual search engine than a social media platform. It’s a place where users can save, organize, and share images and videos, also known as "pins." Pins are organized on "boards" and can be searched by keywords, categories, or hashtags. Pinterest has over 400 million active users, with the majority of users being women. (So it’s GREAT for YL!!)
So, how can you use Pinterest to grow your Young Living business? Here are some tips:
Create a Business Account
The first step to using Pinterest as part of your marketing strategy is to create a business account. This will give you access to analytics and other tools that will help you measure the success of your Pinterest strategy. You can also enable rich pins, which will provide more information about your products and make them more discoverable on the platform.
Optimize Your Profile
Make sure your Pinterest profile is optimized for search by using keywords in your profile name, description, and board names. Use clear and high-quality profile and board cover images to make your profile visually appealing and professional. Canva has some really nice templates.
Create Boards That Align with Your Niche
Create boards that align with your niche, your ideal clients, and the people who you serve most. For example, you could create boards for specific products, essential oil blends, or DIY recipes. Make sure to use clear and descriptive board titles and descriptions, and use relevant keywords in your board names and descriptions.
Pin Quality Content
When pinning content, make sure it is high-quality, visually appealing, and relevant to your audience. You can create your own content, such as product photos or DIY tutorials, or you can curate content from other sources that align with your brand. Make sure to always give credit to the original source when pinning content from others.
Optimize Pins for Search
To make your pins more discoverable on Pinterest, optimize them for search by using relevant keywords in the pin title, description, and alt text. Use high-quality images and make sure the pin description accurately reflects the content on the landing page.
Use Hashtags
Hashtags are a great way to make your pins more discoverable on Pinterest. Use relevant hashtags in your pin descriptions and board names to increase visibility and reach a wider audience. You can also create your own branded hashtag to use across your boards and pins.
Engage with Your Audience
Engage with your audience by responding to comments, following other users, and repinning content from others. This will help you build relationships with potential customers and other users in your niche.
Promote Your Pins
You can promote your pins on Pinterest to reach a wider audience and drive traffic to your website. Promoted pins work similarly to Facebook ads, and allow you to target specific demographics and interests.
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Measure Your Results
Measure the success of your Pinterest strategy by using Pinterest analytics. This will help you understand which pins and boards are performing well, and which ones may need some adjustments.
Overall, Pinterest can be a valuable tool to help you grow your audience, connect with new customers, educate others about Young Living®, and increase traffic to your website. By creating a business account, optimizing your profile, creating relevant boards, pinning quality content, optimizing for search, using hashtags, engaging with your audience, promoting your pins, and measuring your results, you can reach a wider audience and build your unique, personal brand on the platform. Happy pinning!
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